Guest
5 Reasons You Should Have an Online Store
For a long time, Creatives relied upon packing a car full of stock and hauling it to their local market each weekend to sell to...
The secret to great marketing? YOU!
The challenge in marketing (which is just sharing your work with the world) is this: How can your art (and your message) stand out among...
How to create marketing that's effective AND appreciated
Have you ever sent an email to your list (or any marketing message), in which you told them about something for sale, and readers replied...
Why you aren’t making more sales (and how to fix it)
“Why am I not selling more?” This is the single most-asked question that makers anguish over. The specific reasons are complex and unique to every...
3 tips to better product photography
One of the things my product photography clients express to me most often is that they struggle with showing their customer the nitty gritty details...
5 product packaging tips to engage your customers
As shop owners, there’s always an internal battle of wanting to WOW your customers in every way possible, while also taking into consideration this...
Tips and printables to help organize your craft station
As a crafter and DIY’er, it’s safe to say that most days my home studio looks like an office supply tornado came through....
Guest blog posting for more exposure
The handmade movement is accelerating at a fast pace. Thousands of people are jumping online to sell their handmade goods every month, and it is...
The benefits of a loyal customer
There are lots of benefits to having a loyal customer, and sometimes these are overlooked by business owners. Attracting new customers is a focus that...
Here's 5 ways you can impress your customers today
One of the best ways to increase your customer retention rates is to simply over deliver whenever possible. Giving your customer more than they were...