If you're new to selling online, or you just want some ideas on how you can drive even more traffic to your online store – read on, this article is for you.
The most common question we get at Zibbet is, "How do I drive traffic to my store?". It's a great question and one of the most important questions that even a seasoned seller should be asking themselves. Our response is generally a combination of "Check out Zibbet's awesome blog" and/or "Head to Google, because there's a bunch of great resources there too". The problem is, there's almost 8 million results when you search "How to drive traffic to your online store". It can quickly become overwhelming, especially when you're not sure if the advice is good, bad, outdated or trying to sell you something you don't need. So, the purpose of this post is to collate the best resources on the internet, that will give you some great ideas on how to generate traffic for your online store. If you come across others, please link to it in the comments for everyone to benefit from.
Alrighty, let's get to it...
How to Drive Targeted Traffic to Your Online Store
In this video you'll learn 6 practical ways that you can use to drive traffic to your online store, today. They are:
- Send free samples to Instagram influencers
- Reach out to bloggers and press
- Post your store to Reddit
- Get friends and family to share
- Pro-actively engaging on Twitter
- Write a blog post featuring people with audiences and send it to them
10 Ways to Drive Traffic to Your eCommerce Site
This article contains a solid 10 tips for driving more traffic. It only gives a very basic summary of each one, so if something piques your interest, head to Google to dive deeper into the particular topic.
The 10 ideas are:
- Bricks before clicks
- Events and markets
- External eCommerce platforms
- Google Adwords
- Google Shopping
- Email marketing
- Social media
Read the article: 10 Ways to Drive Traffic to Your eCommerce Site
6 Overlooked Ways to Vastly Boost Traffic to Your Ecommerce Site
If you have your own blog, or are interested in content creation as a way to drive traffic to your store, you'll find this article interesting from Entrepreneur magazine.
It doesn’t matter if you own a small shop on Etsy or a major ecommerce site, the fact remains that online traffic drive sales.
The 6 ideas are:
- Create a value-driven blog
- Produce and publish videos of your products
- Buy misspells of your domain
- Social-media campaigns with purpose
- Use tools and apps to promote your product
- Push users to leave reviews
Read the article: 6 Overlooked Ways to Vastly Boost Traffic to Your Ecommerce Site
7 Ways to Increase Traffic to Your Online Store (Plus One You Haven’t Thought About)
This one's from our great friends at Pixc and is well worth your time.
51% of internet traffic comes from organic search — so get started with SEO today.
The 7 ideas are:
- Create a blog
- Join forums and Facebook groups
- Get press
- Send sample products to influencers
- Get a Pinterest account and start pinning
- Build a referral program
- Build an email marketing list
Read the related article too: 7 Ways to Increase Traffic to Your Online Store (Plus One You Haven’t Thought About)
12 Social Media Tactics to Drive Traffic to Your Ecommerce Site
Driving traffic to your online store via "social media" is a well known marketing channel. But, most people are doing it all wrong. Chances are you're already doing some sort of social media marketing, so take the time to read this article, apply it, and start being more effective with this channel.
With 93 percent of consumers turning to social media to help make buying decisions—and 90 percent of them saying they trust product recommendations from their peers—avoiding social media simply isn’t an option if you want to compete online.
The 12 tactics are:
- Optimize social media posts
- Share the right content
- Use your reviews
- Add social sharing buttons in strategic places
- Use visual content
- Interact with followers
- Be consistent
- Start a blog (if you haven't noticed, the advice to "blog" has featured in every article so far! 🤔)
- Use hashtags
- Be short and sweet
- Add tweetable quotes to blog posts
- Use paid advertising
Read the article: 12 Social Media Tactics to Drive Traffic to Your Ecommerce Site
How to Advertise Your Ecommerce Store: 5 Ways to Build Paid Traffic
For those with a bigger marketing budget, paid advertising is worth testing out. This article is a basic introduction to a few ideas you could try out. The author starts with, "I've worked with many ecommerce entrepreneurs who have great products, great ideas, and great ambitions. But once their stores are online, they sometimes slowly get discouraged and eventually give up on their business because they simply aren't getting enough traffic to make sales." Sound familiar?!
The 5 ideas are:
- Pay-per-click advertising (PPC)
- Banner ads
- Paid reviews by bloggers
- Affiliate programs
Read the article: How to Advertise Your Ecommerce Store: 5 Ways to Build Paid Traffic
5 Ways to Generate More Ecommerce Sales with Facebook Ads
Whilst we're talking about paid advertising, here's an article dedicated to Facebook Ads. If you're keen to try paid advertising, we highly recommend trying Facebook first. It's highly targeted, extremely visual, and it works.
According to Adweek for instance, a typical return on investment from Facebook Ads in ecommerce is 152%. And the average order value online stores receive from ad referral is $85 (source).
As with any paid advertising, make sure you allocate yourself a budget and track your results. Optimize your advertising to increase conversions and don't keep throwing money at a paid advertising channel that isn't working for you. The key here is to keep testing and iterating over and over again, as you experiment your way towards success.
The 5 ideas are:
- Increase CTR with buyer personas
- Prequalify your leads
- Offer an incentive to click on your ad
- Improve images
- Use AIDA model to improve ad copy (AIDA = attention, interest, desire and action)
Read the article: 5 Ways to Generate More Ecommerce Sales with Facebook Ads
25 Ways to Make Your First Online Sale
If you're a more experienced seller and looking for some ideas you might not have heard of before, this article has some "big thinking" ideas for you to try. If you've tried number 6 before, we'd love to hear about it!
Don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle.
The 25 ideas are:
- Send free samples to influencers
- Start blogging
- Build an email list
- Sponsor an event
- Interview industry influencers
- Pull a PR stunt
- Experiment with AdWords
- Share the load with affiliate marketing
- Sell wholesale to other retailers
- Publish a press release
- Pay attention to stats
- Run a survey
- Network on forums
- Set up a cartel
- Build the right relationships
- Offer a contest or giveaway
- Begin tweeting on Twitter
- Make connections on LinkedIn
- Go visual with Pinterest, Instagram, and Vine (Note: many have moved on from Vine and Snapchat should feature here instead. The attention graph of social is ever-changing!)
- Don’t forget Facebook
- Beat the competition on comparison shopping engines
- Create an infographic
- Design your store to look the part
- Hold a pop-up store
- Document your launch on Reddit
Read the article: 25 Ways to Make Your First Online Sale
That's it for now, but we'll continue to add to this over time as we come across more great resources. There's a lot here to explore, so take the time to learn as much as possible and plan out a strategy that feels right for you. Remember, don't try to do everything at once. Try a few of the ideas out, keep iterating, and then introduce new ideas over time. There's a lot of trial and error involved, so stay patient and keep working hard to find what works for you and your business. Good luck!
If you come across other great resources, or want to share an idea that's worked for you, please share it in the comments below.
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