At first blush, Pattern by Etsy may look very similar to Zibbet. The fact is, that whilst there’s a lot of similarities, there’s also some important key differences. We wanted to highlight those in this post.
First, let’s go through the similarities:
- Easy inventory management. On Pattern and Zibbet, your inventory across your website and marketplace store are kept in sync. This means as you list new products and sell them, it’s automatically updated to reflect this in both places.
- Managed from the one dashboard. On Pattern and Zibbet, you can manage all aspects of your store from the one dashboard.
- Beautiful and customizable. On Pattern and Zibbet, you can choose from a number of website theme templates and customize them.
- Custom domain. On Pattern and Zibbet, your website can be on it’s own custom domain. For example: mystore.com, instead of mystore.zibbet.com.
And, that’s where the similarities stop.
Let’s take a look at the differences:
- Etsy branded. Pattern sites are co-branded with Etsy. Their logo is in the footer of your website, throughout the checkout process and on your buyers purchase receipts etc. Zibbet websites have a “made with Zibbet” badge in the footer of your website, but we give you the option to remove this.
- Buyers need an account. On Pattern, your buyers will still need an Etsy account in order to purchase from you. If they don’t have one, they’ll be made to register for one first. This adds friction to the purchase process, especially if they don’t have an Etsy account. Zibbet websites don’t require any sign in / sign up to make a purchase.
- You don’t get access to your customer data. On Pattern, you still don’t have access to your customer information, such as their email address. Etsy still owns your customer data. As you grow your business, you’ll want to be able to easily communicate with your customers about special sales you’re having etc. In order to do this, you’ll have to contact them individually through Etsy convos. With a Zibbet website, you get easy access to your customer data, so you can easily add their email address to Mailchimp etc.
- Fees. With a Pattern site, you’ll still be charged Etsy’s normal listing ($0.20/item) and commission fees (3.5%), on top of the $15/month they’re charging for the Pattern site. Your own website shouldn’t have listing or commission fees. You’re the one driving the traffic to it after all. It goes without saying for those familiar with Zibbet – we don’t charge listing fees or commissions on sales.
- SEO disaster. Here’s something that no-one is talking about – Pattern websites are a SEO disaster. I’ve seen some people talk about duplicate content concerns. I can assure everyone that there’s no risk of duplicate content. Although there is a duplication of some content across your Etsy store and Pattern website (and the same goes for Zibbet marketplace stores and Zibbet websites), the content is structured differently enough that Google doesn’t see it as duplicate content. However, there is one set of particular pages that could be considered duplicate content –your product pages (i.e. an item listing). There is a way to get around Google seeing this as duplicate content though… and this is where Pattern websites become an SEO disaster. I’ll try not to get too technical here, but there is a snippet of code that you can add to pages that might be considered duplicate content. It’s called a canonical tag. According to Moz, the SEO experts, “It tells the search engines which URL is the canonical version of the page being displayed. It’s purpose is to keep duplicate content out of the search engine index while consolidating your page’s strength into one ‘canonical’ page.” Therefore, the canonical tag is used to tell Google which is the “main page” and they should ignore the other one. When we look at Ozetta’s Pattern site, we see that the canonical tag is pointing to her equivalent Etsy store product. Therefore, the product pages on her Pattern website have little to no Google authority. It’s unlikely that they’ll rank well in the search engine, which will significantly affect your organic traffic. On Zibbet, we do the opposite. We add the canonical tag to your marketplace product pages, which tells Google that your website product page is the main page and what they should be giving ranking authority to.
Here’s the biggest difference between Pattern and Zibbet… Zibbet is a true standalone website, Pattern is not. Pattern is more of a “skin” of your Etsy store. It essentially IS your Etsy store, made to look like a website.
Here’s some other unbiased reviews of Pattern, by Etsy:
- Pros and cons of the new Etsy Pattern platform, by Handmade Seller
- [VIDEO] Pattern chat, with Danielle Spurge from Merriweather Council and Abby Glassenberg from While She Naps.
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